RESEARCHES

All Wrapped Up: Shopping Insights to Up Your Game This Holiday Season, 2018 | Luth Research

Yet another holiday-shopping season is upon us and it’s a highly tracked season for retailers to compete and win the game. So, retailers need to know insights into the shopping time spent and role of computer and mobile, what are the most preferred retailers, how is the consumer adopting online shopping, what product categories are …

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2018 Holiday Insights Report: An Old-Fashioned, Omnichannel Christmas | Field Agent

The holiday shopping season is in full swing and holiday shoppers in the US are feeling spend-happy entering the 2018 holiday-shopping season. It expected that shoppers will spend billions on gifts, groceries, garland, and greeting cards galore so it’s a make-or-break moment for retailers. Field Agent’s 2018 holiday insights report provides retailers, brands, and agencies a …

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Holiday Research 2017 – USA | PayPal

No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …

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UPS Pulse of the Online Shopper: Brazil and Mexico Study, March 2018 | UPS

The nature of online shopping in Brazil and Mexico is different from other countries due to the characteristics of its demographic and people culture, the individual’s standard of living, annual income and other factors. Online shoppers in Brazil and Mexico are more likely to use more mobile apps. They also turn to marketplaces more than …

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Consumer Behaviour and Payments Report – UK 2017 | Worldpay

Worldpay has surveyed more than 2,500 consumers in the United Kingdom in order to provide deep insights into how consumers in the UK shop and pay. So, retailers can get a better understanding of what consumers expect from brands and then stay ahead of the competition. Here are some of the main insights revealed by …

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State of Inbound 2018 – Global Report | HubSpot

Almost three-quarters of businesses worldwide depend on inbound marketing as a primary marketing approach in 2018, with 71% of surveyed marketers consider their organization’s marketing strategy is effective. Review some of the myriads insights revealed in the “State of Inbound 2018 Report” launched by HubSpot. The State of Inbound Marketing in 2018 Converting contacts/leads to …

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Technology Content Marketing 2018: Benchmarks, Budgets & Trends – North America | CMI & MarketingProfs

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

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The Online Shoppers in KSA: Uncovering Trends in the E-Commerce Landscape, 2018 | Ipsos

The e-commerce market in MENA Region is considered as one of the fastest growing in the world with the growth being predominantly lead by the GCC region. The Kingdom of Saudi Arabia is amongst the strongest contenders and the most attractive market for the growth of e-commerce. Online shopping penetration in Saudi Arabia has a …

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Infographic: The Online Purchase Journey Across Generations, 2018 | GlobalWebIndex

Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …

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Cross-Border Consumer Research 2018 | PayPal

The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …

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