RESEARCHES

The State of the Amazon Marketplace 2017 | Feedvisor

Amazon now employs more than 25,000 people, this number is increasing in an incredible way and will not stop. Amazon sellers know that nothing on Amazon stays the same for long, what might be in demand one week may not be in demand the next week. Figure out a brief of the State of the …

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2017 Holiday Planning Playbook, Globally | NRF

Between the summer and the holidays, consumer trends and technological innovations are rapidly transforming the world of holiday shopping. To remain competitive, retailers need a game plan that addresses all aspects of the customer path to purchase. To understand which touch points mattered to holiday shoppers during the 2016 holiday experience and what they expect …

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Twitter Q3 2017 Earnings Report | Twitter

Twitter audience and engagement are growing. It’s monthly and daily active usage grew year-over-year, as well as sequentially. This quarter, Twitter made progress on a return to revenue growth. This growth was driven by improved execution from its sales team, strength in video and direct response ad formats. Read more about the key numbers from …

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Facebook Q3 2017 Earnings | Facebook

Facebook beat all expectations for the third quarter of 2017 and reported its best earnings ever although CEO “Mark Zuckerberg” pointed that they’re investing so much in security that it will impact Facebook’ profitability in the future. Here is a reviewing of the third quarter 2017 operational and other financial highlights of Facebook: Daily active …

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Snap Inc. Q3 2017 Earnings Report | Snap

The third-quarter 2017 report of Snap Inc. revealed widespread weakness throughout its business. Advertising rates dropped by a rate of 60% besides the small growth rate of users. Find out more about the key highlights from Snap’s Q3 2017 earnings: Average daily active users: Achieved about 4.5 million new users to reach 178 million with …

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Infographic: 12 Trends of Holiday Shopping, Dec 2016 | Market Track

Christmas Day, Mother Day, Valentine’s Day, Halloween, Black Friday, Cyber Monday, etc. all of these are days provide marketers with golden opportunities to increase their sales. To cut through the noise during the hustle and bustle of the holiday season, marketers need to slow down and take some precautions before shopping online. Read the below …

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Media Use in the Middle East, 2017 | Northwestern University in Qatar

There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …

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Australian Business Social Media Usage, June 2017 | Sensis

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

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Infographic: Lebanon Online, August 2017 | Effective Measure

Although internet penetration in Lebanon rose dramatically from 58% in 2013 to 91% in 2017, unique browsers and the daily average of unique browsers decreased by 2.65% & 1.08% respectively than the previous year. Find out more about internet consumption in Lebanon during August 2017: Mobile unique browsers and page views increased slightly by 0.36% …

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Online Reviews: The Consumers’ Perspective, 2017 | Feefo

Reading online reviews has become a key step in any purchasing journey; as feedback & comments lifted by other shoppers help people to make informed and confident purchases. That makes 66% of consumer surveyed said that reading reviews, is their first port of call to help make a decision. Read the below and recognize the …

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