This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …
Marketing leaders in the US are obtaining fewer customer data from third parties, but are utilizing more online data about customer behavior and anticipate that trend to continue. The CMO Survey report collects and disseminates the opinions of top marketers in the US to help predict the future of markets, track marketing excellence, and improve …
Fad or Fab? When it comes to influencer marketing, the survey says “Fab”. Despite naysayers claiming that influencer marketing is dying, the Influencer Marketing Report 2019, produced by the Influencer Marketing Hub” admitted that the outlook for influencer marketing is still extremely positive. Influencer marketing has continued to grow as an industry over the last …
Consumers also find direct mail marketing valuable as long as the materials come from brands and/or categories they are interested in. The vast majority of purchase decisions are made or discussed at home. In fact, retail, auto, and financial purchases that require higher levels of consideration almost universally involve the home, according to a recent study …
The 12th edition of “The 2019 B2B Marketing Mix Report” launched by Sagefrog Marketing Group explains the state of the B2B marketing trends with data on the most important tactics, spending allocations, popular marketing methods and much more. In addition, all insights are accompanied by practical tips and commentary from industry experts. The Most B2B …
Gaming has long played a prominent role in entertainment both online-and-offline, and gaming communities have expanded significantly. Gaming has now become so mainstream, with 86% of internet users worldwide said they have gamed on at least one device within the past month – going up to 92% among 16-24s. This extensive growth has been driven …
PPRO has launched its latest addition to the 2018/2019 regional payments and e-commerce reports which focuses on ECentral and Southern America (CA/SA). This report will bring you a glimpse into the trends of the region and allow one to grasp the current economic and e-commerce landscapes. The report includes the newest facts and figures for 6 …
For the 8th year in a raw, We Are Social has released its “Digital 2019” report in a partnership with Hootsuite. With thousands of charts across more than 200 global and local reports, this year’s series is one of the most comprehensive and up-to-date studies of today’s connected world. Let’s take a quick glance at …
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