RESEARCHES

Payments & E-commerce in Western Europe, Oct. 2017 | PPRO

European B2C e-commerce totaled €530.58 in 2016 and it’s expected to hit €602 billion in 2017, an increase of 15% compared to the previous year according to Ecommerce Foundation. E-commerce is predicted also to account for 11.4% of all sales in Western Europe by 2021, up from 8.8% today. Be aware of the latest payment …

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US Holiday Predictions Report 2017 | Adobe

US consumers indicated that they’ll spend 55% of their holiday budget online, up from 53% last year. That affected the online holiday shopping season in the US – which is during November and December – achieving a predicted revenue breaks $107.4 billion in 2017, with 13.8% more than online holiday spending in 2016. Find out …

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Infographic: UAE Online, August 2017 | Effective Measure

UAE lead all the Arab countries in terms of internet penetration which estimated with a rate of 99% in 2017, an increase of 11% than 2013. On another side, UAE has witnessed a slip down is some internet aspects. Read the below and find out more about internet consumption in UAE during August 2017: Unique …

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Brand Discovery Report: The Tactics That Work, Q3 2017 | GlobalWebIndex

“Brand discovery” is the first step in the customer journey. It’s the first consumers’ moment of contacting with a new brand. It’s also a make-or-break moment need from any marketer to understand the ways in which consumers get their first steps in today’s micro-moments era. Take a deep look at the key methods of brand …

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Infographic: Valentine’s Day Gift Trends, Jan 2017 | Criteo

What does Valentine’s Day bring to mind? Sweet messages, red roses, dark chocolate, and a wallet with a few dollars in it… But it’s a core goal for marketers to create a marketing strategy for this day, to achieve a targeted success & a connection between brand and consumer. Discover how to sweeten your sales …

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State of Email Marketing, September 2017 | Ascend2

The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of total marketing influencers surveyed reported that email marketing performance is increasing. …

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ICT Indicators in Brief, December 2017 | MCIT

Egypt has one of the largest and dynamic mobile & telecom markets in Africa, supported by a population of more than 90 million. The below points outlines the major developments in the Egyptian market, including updated statistics: Internet users indicated 33.7 million in 2017 with a 41.25 penetration rate. Mobile subscription managed to achieve over …

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Facebook Q4 2017 Earnings | Facebook

“2017 was a strong year for Facebook in many ways, but it was also a hard one”, said Mark Zuckerberg, Facebook founder and CEO. Find out the main highlights reflected what Mark said and mentioned in the Facebook’s fourth quarter and full year 2017 earnings report: Daily active users (DAUs): DAUs figured over 1.40 billion …

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Infographic: State of Email Marketing 2017 | Smart Insights, GetResponse & JBH

Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. 57.9% of marketers planned to increase their email marketing budget in 2017. 53.6% rated the effectiveness of email marketing as good or excellent. Generating leads (23%), improving sales (19%) & …

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Enterprise Mobility Applications: Addressing a Growing Gap, 2017 | Forbes Insights & BlackBerry

Enterprise m still at a very early stage of maturity, with less than a quarter of employees eligible to access such facilities. Many employees complain that the only advance over the last 10 years has been to “mobilize the laptop”. So, there is an alarming gap between Central IT and line-of-business IT environments. Figure out …

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