RESEARCHES

Information and Communications Technology Indicators Bulletin, Q3 2016 | MCIT

The main features of the Egyptian information and communications technology indicators bulletin can be incorporated in the following points: The average Individuals who are using a computer in Egypt are 45.6%, while the average of individuals who are using the internet is 37.8%, and 84.8% of individuals are using a mobile phone. Mobile subscribers increased …

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The State of Digitalization in GCC Businesses, Q4 2016 | Strategy&

The last two decades have witnessed phenomenal growth in digitalization in GCC. At the end of 1995, the market capitalization of the top 15 public Internet companies was US$16.7 billion. The valuation of the top 15 companies had increased more than 125 times and mushroomed to $2.1 trillion. As for the usage trends; young people …

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KSA Online Overview Q3 2016 | Effective Measure

KSA this year witnessing a rise in the internet usage, as the total browsers in KSA are 63,373,935. 81.21% of the users are depending basically on mobiles, and they spend average 02:19 on browsing. 54% of internet users are males. 18% of internet users are full-time students, 44% of them are between 15:29 years and …

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2016 Back-to-School Digital Insights in US | RMDI

Back to school season is accompanied by a flood of excellent back-to-school sales. Parents search for the apparel, accessories and school supplies for their kids and retailers compete to introduce themselves to the right products and best deals to inspire action. These Key insights would help the US marketers to maximize the results of their …

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Total Retail – Middle East, Annual 2016 | PWC

Online retail in the Middle East is growing as the percentage of daily online shoppers doubled from 6% in 2014 to 12% in 2015, but only a few people have credit cards so people in the Middle East with rate 80% prefer to use cash when they buy online. The main features of online retail …

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MENA Digitized, Q4 2016 | Ipsos

The shift in consumer behavior in MENA is attributed to the rise in smart devices throughout the region. As smartphone has created the largest impact with 84% penetration across MENA’s mobile subscribers, with approximately 50% now owning high-end smartphones, and 1 in 3 devices being 4G enabled. There is an accelerated growth in internet usage …

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The Connectivity Challenge for Brands, Q3 2016 | Kantar TNS

Marketers use social platforms to create different types of connection and opportunities for brands. While ordinary people use Facebook _with rate 75%_ to keep up with bloggers, celebrities or online personalities, use YouTube to find articles to read or videos to watch, use Facebook Messenger, WhatsApp, Skype, Line, and Viber to chat with others, and …

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GCC to Be the Fastest Growing E-Commerce Market in the World | A.T. Kearney

The Gulf Cooperation Council (GCC) is one of the world’s most promising e-commerce markets. Average of mobile penetration reaches to more than 170 percent, and smartphone penetration is at more than 65 percent. More than two-thirds of the population uses the Internet, with penetration in the United Arab Emirates and Qatar 90%. Yet, the e-commerce market …

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The Top 5 Consumer-Driven Trends in Retail, Q3 2016 | Bazaarvoice

E-commerce has been rapidly growing and it’s expected to hit $327 billion by 2016, up from $202 billion in 2011. The increase of mobile as a major shopping channel is putting new power into consumers’ hands. Customers are expected to use all channels as though they are a single experience, requiring tight integration across those …

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Mobile Now Makes up to 84% of Facebook’s Ad Revenues | Facebook Q3 2016 Results

Mobile Ad revenues contributed with about 84% of Facebook’s Ad revenues in Q3-2016, the same as last quarter and up from 78% in Q3 2015. That means Facebook earned $5.7 billion of its total $6.8 billion in ad revenue on mobile Ads. Here are also some key insights about the company’s performance in the Q3 2016: The …

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