Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …
As the oldest digital marketing channel, the importance of email for marketers only continues to grow, and as Gmail has become the fastest-growing and most actively used ISP. Marketers who improved their Gmail reputation improved their inboxing rate by as much as 97%, according to new data from Yes Marketing. The data further unveiled the …
Email subscribers’ engagement is an essential engine to drive email marketing performance. That’s why improving email engagement is a top strategic priority for 55% of marketing influencer who surveyed in 2018. Take a sneak peek at the main highlights revealed by the “email marketing engagement survey”: 79% of marketing influencers combined their email marketing strategy …
The email industry landscape is constantly changing and shifting without warning. The email marketing channel also continues to dominate the performance of the digital marketing landscape. Read the latest email marketing insights and keep up with the latest updates in this dynamic field: 79% of the total marketing influencers surveyed reported that email marketing performance …
Email Marketing is one of the most effective techniques for digital marketers, so keeping up-to-date with the latest trends in the industry is super important. 57.9% of marketers planned to increase their email marketing budget in 2017. 53.6% rated the effectiveness of email marketing as good or excellent. Generating leads (23%), improving sales (19%) & …
Emails sent by marketer might be opened, ignored, moved to the junk folder or instantly deleted. So, the subject line becomes a major factor of how a campaign performs and how it contributes to a brand’s bottom line because a message isn’t opened can’t lead to any clicks, conversions or revenue. Find out more about …
Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …
Marketers believe that email has never been so important, but the nature of email is changing and it becomes an essential tool with rising of content importance every year. A survey of 46 questions in total was conducted in the UK and the results come to show that: 63% of marketers surveyed assume that email …
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