The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …
In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …
To gain insights into consumer attitudes and awareness of the European Self-Regulatory Programme for “Online Behavioural Advertising” (OBA) across Europe. The study was conducted by Ipsos MORI, on behalf of EDAA & TRUSTe, the study surveyed over 15,000 adults across 15 different European countries through online interviews. The results below show the dramatic improvement across …
Government institutions have access to more digital tools than ever, and it’s important to monitor how they’re being used and their impact on government objectives. Capture the latest trends in using digital communications in the public sector in 2017: 41% of respondents reported that their primary goal for 2017 is to increase engagement with their …
The great technological development that has recently occurred has affected the preferences of the devices used by internet users. Find out the latest trends for smartphones, tablets, smart TVs, and wearables: 91% of all internet users globally are using smartphones, but North Americans and Europeans are still more likely to have a PC/laptop. PCs & …
Europe has a total population of approximately 840 million (about 11% of world population) as of 2017, with a GDP reaches 16 trillion & increasing. The Eastern region including Russia has the largest population. Europe also is moving up on the ease of doing a business index. These distinctive features lead to a huge rise …
Online advertising continues to deliver enormous growth which has surpassed €40 billion in total revenue. Online advertising also now leads TV by over €7 billion. Gain insights into the state of online advertising in 27 European markets and read the following highlights: Online Advertising: European online advertising investment totaled €41.9 billion in 2016, up 12.3% …
Globally, more than 70% of the countries/regions surveyed saw a quarter-over-quarter increase in unique IPv4 address counts in Q1 2017, up from approximately 50% in the previous quarter. 37 countries/regions saw IPv4 address counts grow 10% or more, while another 12 saw counts decline 10% or more as compared with the previous quarter. Read a …
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