RESEARCHES

B2B Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI, MarketingProfs & Brightcove

91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …

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B2C Content Marketing 2018: Benchmarks, Budgets and Trends in North America | CMI & MarketingProfs

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

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Transparency Content and the Consumer Journey in the US, 2017 | Response Media

Customers care more about your knowledge than they do about your products. That’s why marketers should pay more attention to the importance of transparency content to consumers. Transparency is more than a list of ingredients and materials, it’s about the source of ingredients, the manufacturing, handling and shipping of the product; and the sustainability, charitable and …

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US Moms & Media 2017 | Edison Research

The majority of US moms are age 35 and older with a rate of 66% and two-thirds of them are employed. US moms live in the mobile space. They are heavy media consumer and adopt new media or technology. Figure out the top line findings of how US moms use media and technology in 2017: …

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Digital Behaviors and Attitudes of Online Mothers, Q1 2017 | GlobalWebIndex

Online mothers are spending almost an hour online every day. Smartphones are also the most important internet device used by them. Here are an overview highlights of the digital life of moms: 94% of mothers own a smartphone, while 86% of them own PC/Laptop, and 51% of them own Tablet. Mothers are prolific multi-networkers with an average number …

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The Digital Life of US Moms, 2016 | Millward Brown Digital

Moms control about $2 trillion in purchasing power in the US, so reaching this segment of the population is important to many marketers. The following points provide a glance at the digital life of moms in the US: More than 70% of women with children spending time on digital devices in their daily lives. Moms …

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10 Things you Need to Know About Women in MENA, 2016 | Ipsos

Women in MENA are one of the most powerful customer segments as they are the main influencers when it comes to purchasing decisions relating to the household. To gain insights into the women purchasing attitudes, aspirations, lifestyles, and behaviors in MENA read the below 10 things: On average, 8 in 10 of women in MENA are …

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Infographic: UAE Online, Dec. 2017 | Effective Measure

UAE lead all the Arab countries in terms of internet penetration which estimated with a rate of 99% in 2017, an increase of 11% than 2013. Figure out the main features of online state in UAE in December 2017: On another side, unique browsers (UBs) increased with a rate of 9.12% to achieve more than 21,17 million …

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E-Commerce in Saudi Arabia, 2017 | CITC

In line with other emerging economies, the Saudi e-commerce market has been experiencing significant growth and development over the past few years. Saudi Arabia’s B2C e-commerce spending grew also making the country one of the largest e-commerce markets in the MENA region. This strong growth of B2C spending is driven by high levels of the …

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Twitter Earnings Report, Q4 2017 | Twitter

“Twitter managed to overcome the toughest challenge for any consumer service at scale by reversing declining audience trends and re-accelerating usage”, said Jack Dorsey the Twitter CEO. As a result, the fourth quarter was a strong finish to the year for Twitter with a return of revenue growth, GAAP profitability and an increased shipping cadence. …

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