RESEARCHES

Digital Report 2018: The Online Experience of Consumers & Small to Medium Businesses (SMBs) | Yellow

Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …

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Email Marketing Benchmarks – US and Canada, 2018 | GetResponse

Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …

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Global Mobile Consumer Survey – South Africa, 2017 | Deloitte

For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …

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UK Digital Market Overview – June 2018 | UKOM & comScore

With over 48,7 millions of the UK population who access the internet in 2018, mobile devices’ consumption continues to grow steadily, with over 39 million of them use mobile devices. A recent study conducted by comScore & UKOM on the UK online users to better understand the online behaviour of them. Data revealed that there …

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Know Your Customer: UK Shopper Survey 2018 | Checkout.com

A recent survey conducted by Checkout.com on 1,500 UK shoppers demonstrated the shopping behaviour of all generations to gain a better understanding of how they shop, how they feel when shopping, how long they spend shopping, what influences their perception of brands, and how they like to pay. Take a glimpse at the top line …

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The State of E-Commerce Report: The Changing Face of Retail in Australia, 2017 | Neto

Both retailers and consumer behaviour have affected by new technology innovations such as artificial intelligence, voice recognition, virtual reality and the Internet of Things (IoT). This made e-commerce and online shopping in Australia a highly tracked place full of analytics, statistics, behaviors and trends. In this context, a new survey conducted on both Australian online …

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Cross-Border E-Commerce Shopper Survey 2017 | IPC

Consumers are steadily shopping online more than ever. China, Korea, India and the United States are the most active countries. They’re also more likely to shop cross-border than ever. In this context, the “2017 IPC Cross-Border E-Commerce Shopper Survey” sheds the lights on the global trends and drivers shaping cross-border e-commerce in a comprehensive way. …

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Insights 2018: Attitude Towards Advertising and Use of Ad Blocking | AudienceProject

People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …

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UPS Pulse of the Online Shopper: European Study, 2017 | UPS

Shoppers around the whole world have become increasingly technology savvy, honed their online purchasing skills, and learned how to find the best price from every corner of the world. The smartphones have played a vital role in researching and purchasing leading to a positive user experience can reward retailers with increased customer satisfaction and loyalty. …

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The Mobile Economy 2018 | GSMA

Mobile has a greater reach than any other technology, with over 5 billion people were connected to mobile services in 2017. The number of unique mobile subscribers worldwide is expected to reach 5.9 billion by 2025, equivalent to 71% of the world’s population. Mobile internet adoption will increasingly become the key metric, with 3.3 billion …

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