Overview the most important 5 factors at each stage of the digital consumer’s purchase journey:
- The majority (62%) of the global sample choose free delivery as their motivation to buy a product online, While 38% think that reviews from other consumers/customers delivery would motivate them to buy
- 46% are most likely to find out about new brands, products or services via the search engines, while only 30% are using Brand/product websites.
- 54% mainly use search engines when they are looking for more information about their brands, products or services, while 39% are using consumer reviews.
- 25% want their favorite brands to make them feel like a valued customer, other 25% want to Provide innovative new products and ideas, & 25% else want their favorite brands to produce eco-friendly products.The research sample is among “51,125” internet users aged 16-64.
For more information, please download “The Online Purchase Journey” full report.