The percentage of social media teams that live within the marketing organization has grown from 49% in 2015 to 63.2% in 2016. The monthly active users for each of these networks provides insight into why brand interest is so high. That drive marketer to use social networks in their campaigns, although many marketers still struggle to identify the ROI of their social media programs.
So, the main points of the state of social marketing in 2016 can be identified in the following points:
- The top social networks according to the number of internet active users whom monthly sign in are: Facebook, YouTube, Tumblr, and Google+.
- More than 78,000 currently posted jobs mention “social media” in the description comparing to the same time in 2015, that figure was only 54,000.
- 26.3% of respondents have the title of “social media manager”, 13.7% of respondents are marketing managers, and 7.9 identified as VPs or Directors of Marketing.
- 61.1% of marketers identified “Measuring ROI” as their top challenge, and only 9.4% said that they’re able to quantify revenue driven by social networks. On the other hand, 33.6% of marketers say “tying social to business goals” is one of their top challenges as well.
- 1.65 billion people around the world are now using Facebook every month with over 1 billion people log into Facebook each day.
- 310 million of internet users all over the world are using Twitter monthly, 100 million use Twitter every day, 83% of active Twitter users are on mobile, and 79% of accounts are outside the U.S.
- 400 million of active internet users are using Instagram monthly, 75% of them are outside U S, 80 million photos are posting every day, and more than 40 billion of photos are shared.
For more information, please download “The State of Social Marketing, 2016” full report.