RESEARCH

Muslim Friendly Tourism: The Digital Imperative | COMCEC

The global tourism industry is one of the most affected industries with the growing sophistication of digitally driven marketing and with an ever evolving must-to-adopt innovative marketing strategies are being employed to engage global travelers.

Both Destination Management Organizations (DMOs) and tourism industry players have to be highly active in attracting Muslim travelers through the use of digital tools including the web, mobile apps and social media.

In fact, today’s Muslim travelers are using the digital tools the most when researching and planning their upcoming trips.

Travel Planning

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