With the growth of social selling on platforms like TikTok Shop and the convenience of fast shipping from Amazon and Walmart, online shopping is booming. As trends shift rapidly, now is the perfect time to start an online business or expand your current offerings. If you’re wondering what’s trending for 2024, we’ve identified the most in-demand products for the year. In this post, we’ll dive into these popular items and show you how to capitalize on them by featuring them in your online store.

18 high-demand trending products and niches of 2024

If you’re not running a marketplace, your e-commerce business will likely focus on a specific niche, such as supplements, apparel, beauty, wellness, or food. Visitors should immediately understand what you offer when they arrive at your store.

If you’re unsure which business to start or which products can help grow your market share, here are some top-selling products for 2024 and their expected performance:

1. Apparel: Online clothing sales are booming, with platforms like TikTok Shop offering new opportunities.
2. Skincare and Beauty: With rapid growth, there’s room for smaller brands.
3. Perfume: The fragrance market is expanding, including luxury “dupes.”
4. Pet Supplements: High demand among North American pet owners.
5. Shoes: Online shoe sales remain robust, with pricing, reviews, and return policies influencing purchases.
6. Supplements and Probiotics: Health trends are driving growth in this category.
7. Cleaning Products: Eco-friendly and natural options are gaining popularity.
8. Coffee Products: From mushroom coffee to non-dairy creamers, this market is diversifying.
9. Beverages: Non-alcoholic options are trending upward.
10. Toys: Innovative toy products are capturing consumer interest.
11. Subscription Orders: Convenience drives growth in subscription-based models.
12. Headphones: Continued demand for various audio accessories.
13. Fashion Accessories: From jewelry to wallets, accessories are consistently popular.
14. Water Bottles: Reusable options are increasingly favored.
15. Eco-Friendly Products: Consumers seek sustainable and environmentally friendly products.
16. Tech-Enhanced Fitness: Smart fitness devices and health trackers are in demand.
17. Home Goods: Products like air purifiers and smart devices are trending.
18. Hair Care: Tools, treatments, and growth products are popular.

Each of these categories presents unique opportunities for growth and customer engagement.

Tips for finding and selling high-demand products

When researching high-demand products, it’s crucial to understand the trends driving their popularity and whether that popularity will endure. For example, fidget spinners had a brief surge in popularity, while probiotics have remained in demand due to their health benefits.

1. Monitor Overseas Trends: Popular products in the US often gain traction internationally first. Sites like Alibaba and AliExpress can help identify potential opportunities.
2. Check Local Marketplaces: Analyze local marketplaces to understand the competition and identify gaps.
3. Differentiate Your Brand: Highlight unique benefits, like sustainability, to stand out.
4. Offer Fast Shipping: Partner with a fulfillment service for 2-day delivery.
5. Use Search Tools: Utilize Google Trends to identify rising products and niches.

For example, Google Trends can show whether pens or pencils are currently more popular.

6 products and niches of 2022 & 2023

Looking to compare popular niches from recent years? Here are some noteworthy trends:

1. Phone Accessories: While still popular due to the prevalence of smartphones, the market is saturated.
2. Celebrity-Founded Brands: Despite some closures, many celebrity brands remain strong, like Lando Norris’s esports brand, Quadrant.
3. Natural Skincare and Cosmetics: Gaining traction as consumers prefer products with natural ingredients, like Touchland’s hand sanitizer.
4. Snack Foods: Demand surged during COVID-19 but has since leveled off.
5. Diet and Nutrition Products: With the wellness industry booming, brands like Synchro cater to health-conscious consumers.
6. Subscription Food Services: Convenience-driven growth for meal replacements, with brands like Ample Foods benefiting.

Unlock the full list of high-demand products and expert tips for success. Continue reading and download our comprehensive report now!

Related guide: The Guide to Dropshipping 101: Ecommerce Without Inventory | Oberlo

The Table of Contents of “18 High-Demand Products for 2024 and Beyond (+How to Sell Them Online)”Report:

• 18 high-demand trending products and niches of 2024
• Tips for finding and selling high-demand products
• 6 products and niches of 2022 & 2023
• How ShipBob helps scale your ecommerce
• Get started with ShipBob
• High-demand products FAQs

Number of Pages:

• 26 pages

Pricing: 

• Free