Half of all online shoppers worldwide use smartphones to complete payment at a brick-and-mortar store, either through customized orders in advance, in-store apps, or a mobile payment platform at checkout. Take a sneak peek at the top insights into the shopping behavior of over 22,000 consumers in 27 territories across the globe surveyed by PWC:

• Online Shoppers in China (59%) and Vietnam (54%) are much more likely to purchase groceries online, while online shopping Canada (8%) and Belgium (9%) are less likely to do so.
• In terms of the most used devices for online shopping, PC still ranked the top although it decreased from 27% in 2013 to 20% in 2018.
• In contrast, mobile devices have risen steadily in recent years to ranked the next with a rate of 17%, followed by tablets.
• Concerning the delivery, 41% of online shoppers worldwide are willing to pay extra for same day delivery.
• 40% of respondents would consider a drone as a delivery method. Only 16% of them would do so with any products, while 22% would do so for low-value products.
• More than a third of respondents still hadn’t experienced virtual reality in store so this trend is moving slowly.
• 41% of respondents have no problem with retailers monitoring their shopping patterns to tailor special offers for them, compared to 34% who want retailers to send special offers for them when they are in the vicinity of the store.
• When online shoppers went online to get inspiration for purchases, social networks are the first choice for 37% of them, followed by individual retailer websites (34%) and price comparison websites (32%).

A Figure Shows the Satisfaction Proportion of Virtual Experience of Products and Services (Augmented Reality)

Methodology:

Data were driven from over 22,000 online shoppers in 27 territories across the globe.