The Gulf Cooperation Council (GCC) is one of the world’s most promising e-commerce markets. Average of mobile penetration reaches to more than 170 percent, and smartphone penetration is at more than 65 percent. More than two-thirds of the population uses the Internet, with penetration in the United Arab Emirates and Qatar 90%.
Yet, the e-commerce market is very small. Only 34% of major GCC retailers have an e-commerce channel, compared with about 58 percent in the United States. However, the GCC e-commerce market is expected to reach $20 billion by 2020.
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