One of the basic issues facing digital marketers today is that we are drowning in a sea of data with limited time to analyze it. So Wolfgang study analyzed 87 million website sessions and it found that more than two thirds of e-commerce website traffic comes from Google with rate 43% coming from Google Organic and 26% coming from Google CPC. The study also referred that the average Server Response time is 0.76 seconds and every one second delay reduces conversion rate by a whopping 7%.
In addition, the study shows that websites with broad SEO coverage are being rewarded by the research-heavy, high-value customer.
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