RESEARCH

Digital Commerce & Marketing Outlook, January 2017 | Criteo

Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales.

13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017:

  • The AOV (Average Order Value) on mobile apps increased with a rate of 27% than desktop in Q2 2016 with a total of $127 million, so Consumers will use mobile to make high-value purchases.
  • 5% of US digital buyers said they have purchased products from Amazon, that’s why retailers will seek opportunities to pool resources as they face increasing competition from Amazon.
  • 47% of US and 34% of UK retailers said they’re using Product Listing Ads (PLAs) vs. Paid Search. So PLAs will emerge as a key channel for the customer.Digital Commerce & Marketing Outlook, January 2017-Criteo

    For more information, please download “Digital Commerce & Marketing Outlook, January 2017” full report.

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