INTRO No one questions how large, well-established brands achieve growth. With decades or even centuries of brand equity and recognition, they leverage their vast resources to develop products, partner with agencies, and hire celebrities to create innovative, impactful marketing campaigns. They are growth machines. While learning from these industry giants can be motivating and informative …
For over a decade Instagram has been around, racking up one billion monthly active users, 25+ million business accounts, and a projected $18 billion USD in ad revenue this year. According to the Instagram engagement report, Instagram is now a key business platform, supporting multinational brands as well as innovative entrepreneurs alike in achieving their …
Definitely, COVID-19 has changed a lot of things and especially the way we think about a lot of things. We can say that COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways. Let’s get started with COVID-19‘s impact on workplaces report. COVID-19’s Impact On Workplaces: How COVID-19 Changed …
Thriving in the outcome of COVID -19 is all about keeping consumers on side, and moving with them. Moreover, doing this means listening to what they’re asking for, understanding what they want from you, besides changing your strategy to meet their needs. This is where consumer insight plays an important role. Let’s go through the …
Obviously, COVID-19 has an impact on every industry worldwide. It has even affected consumers’ behaviors. As reported, The COVID-19 outbreak has had a mixed impact on purchasing behavior and budgets. Without further ado, let’s get through this report of B2B buyer trends. COVID-19’S Impact on Purchasing Behavior: According to the B2B buyer trends report, slightly …
As we know the competitive intelligence landscape has changed, and many more just like automation, data proliferation, and measurement tools. Apparently, it is easier than ever now for a new competitor to go to market, also it is easy to adjust market messaging, release new product features, or even expand into new markets. The need …
As obvious digital media will continue to drive a remarkable amount of advertising growth in 2020. This report talks about the global digital ad trends for 2020, keep on reading to find out more. Global Digital Ad Trends in 2020: Projected US Digital Ad Spend It is mentioned that the summer Olympics and US presidential …
Influencer marketing gives brands an essential means in order to reach and engage audiences in ways that are meaningful and meaningful for them, not only that but also fulfilling their need for connection besides building up a brand’s position as we start to enter a new phase. Keep on reading as this influencer marketing report …
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