Theodore Twombly is a man grappling with loneliness. Facing an imminent divorce, he decides to purchase an AI-powered operating system—a self-prescribed antidote to ease the pain of separation. Soon, he becomes deeply attached to this AI, named Samantha. She becomes his confidante, his best friend, and even his partner. In Spike Jonze’s 2013 sci-fi film …
Hard-Won Insights Drive Growth In 2024, technology and security teams took bold steps, running AI pilots and navigating shifting market trends, gaining critical insights along the way. As we move into 2025, experimentation will persist, but leaders will prioritize applying these lessons. With heightened pressure to demonstrate ROI, some may rush deployments, risking costly missteps, …
Hard-Won Insights Drive Growth Generative AI’s potential to reshape marketing and customer experience sparked bold experimentation in 2024, producing mixed outcomes and underscoring the reality that true transformation takes time. In 2025, leading brands will leverage these hard-won lessons to optimize data infrastructure, boost efficiency, and enhance customer insights. The stakes are high: companies that …
Hard-Won Insights Drive Growth In 2024, B2B organizations embraced bold experimentation, spurred by the potential of generative AI. In 2025, the focus shifts to driving revenue as leaders work to turn those insights into tangible growth. Some may chase quick wins that fail to create lasting impact or prematurely pull back from promising long-term initiatives. …
Team Structure Are businesses allocating sufficient personnel to their content marketing efforts? When we surveyed B2B marketers about how content marketing tasks are handled within their companies, the majority (76%) reported having a dedicated content marketing team or individual in place. Additionally, larger organizations were more likely to have such dedicated resources. However, most of …
1- AI influencers will complement & coexist with human influencers Consumers and influencers are not yet fully embracing AI influencers. Over half of consumers express distrust towards brands using AI influencers, or struggle to differentiate them from real people. However, interest in AI influencers rises to 46% among Gen Z. While many influencers fear losing …
Introduction The more things change, the more consumers engage Consumers’ appetite for content remains insatiable, even as the social media landscape grows increasingly complex. By the end of 2023, 38% of social media users are expected to increase their platform usage in 2024— and all indications show that this prediction is right on target. Compared …
Key insights Generative AI’s economic impact could be transformative Generative AI is poised to revolutionize productivity, potentially adding between $2.6 trillion to $4.4 trillion annually to the global economy, according to recent research. To put this into perspective, the United Kingdom’s entire GDP in 2021 was $3.1 trillion. Integrating generative AI into existing software could …
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