Researches
Advertising Attention Research in 2016 | Ipsos & Google
An Eye-Tracking Study provided by Ipsos & Google in 2016, with US consumers to understand the difference in attention paid to TV advertising & YouTube mobile advertising in a natural viewing environment. By separating into 2 groups, the TV Viewers were tasked with wearing eye-tracking glasses for at least 90 minutes during their regular TV …
Guides
YouTube Creator Playbook for Brands | Think with Google
In this guide, Think With Google team translated the tools and know-how developed by a generation of YouTube content creators to help brands develop ads that will resonate with 21st-century consumers. These best practices are explained in 7 stages to help you understand each point and guide you through taking action. Here Are All the …
Researches
Children & Parents: Media Use & Attitudes, 2016 | Ofcom
Children are no longer the same, new technology has changed their habits and preferences given the increased use of portable devices to go online. So, these points provide some useful insight into what children are doing online and information about parents’ views about their children’s media use: Children’s Use of Media Devices: TV sets & …
Researches
How People Use Their Devices: What Marketers Need to Know, 2016 | Think With Google
Using mobile devices has changed the way people treat the world around them. A sample of 11,964 opt-in Google users in the US was surveyed to identify how people use devices to enable marketers to be useful for their customers choosing the moments that matter. Device Usage in an Average Day The smartphone is the …
Researches
Global Internet Phenomena: Latest Internet Trends in Latin America & North America, 2016 | Sandvine
North America and Latin America achieved noticeable progress on fixed and mobile data networks, identifying facts, fads, and future trends that will shape the Internet’s future. Here is a highlight on the fixed access and mobile networks in both Latin America and North America for 2016: Mobile Networks in North America Fixed Access Real-Time Entertainment …
Researches
Global Internet Phenomena: Latest Internet Trends in Asia-Pacific, Africa & the Middle East, 2016 | Sandvine
Web Browsing continues as the dominant downstream traffic category, accounting for 31.4% of downstream traffic, a small the decline from last year and also communications now accounts for 41.57% of peak upstream traffic. The points below reflect the latest trends of mobile access phenomena in Asia-Pacific, Africa, & the Middle East: Mobile Access in Africa …