Tag: USA

Crimson Hexagon analyzed its library of more than one trillion posts between 2010 and 2016. From sources like Twitter, Facebook, Tumblr, Reddit and also used data from nonsocial sources like Nielsen, Bureau of Labor Statistics, United States Department of Agriculture, and others. By reading the historical social media data findings of the four industries: health, …

It’s clear that 2017 will be a monumental one for mobile commerce in North America and Europe, Mobile isn’t just a channel, it’s a way of life. Retailers and brands that grasp this concept and align their strategies and investments accordingly. Via a sample of US enterprise e-commerce customers during Q1 2017, you’ll get The …

Globally, more than 70% of the countries/regions surveyed saw a quarter-over-quarter increase in unique IPv4 address counts in Q1 2017, up from approximately 50% in the previous quarter. 37 countries/regions saw IPv4 address counts grow 10% or more, while another 12 saw counts decline 10% or more as compared with the previous quarter. Read a …

Despite the rise in online shopping, e-commerce still makes up a relatively small percentage of total retail spending. So, retailers need to evolve to continue to draw customers into their stores and to compete with the online retailers opening their own physical outlets. In a try to identify the consumers’ purchasing behavior, purchase drivers, and …

Across all generations in the US (Generation Z, Millennials, Generation X, and Baby Boomers), there are different preferences among media device users. Marketers should be aware of the profile & behavior of different generations and the best ways to reach them. Take a look at the key insights written in this regard: Generation Z (ages …

Technology has improved life for many Americans; about half of American’s adults said they can’t imagine life without their smartphones. At the same time, plentiful studies have described the consequences of technology use, including negative impacts on physical and mental health. The American Psychological Association’s Stress in America survey has examined how stress affects American …

It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …

To explore the best channel for your digital marketing strategy and ad spend, you should preview what today and tomorrow hold for TV & digital video, TV’s dominance over digital, despite the rise of digital video viewing on smartphones, computers, and tablets. The growing popularity of mobile devices is leading viewers to spend more time …