Tag: UK

As lockdowns and other restrictions help curb rising infection rates across Europe, the UK’s vaccine rollout kicked off about 2 weeks ago. Also, support generally runs high, but skepticism and frustration are building within certain attitudinal and behavioral groups. Frustration and Opposition Go Hand-in-Hand According to the December vibe check insights, there has been a …

Digital experience expectations are now universal, and there’s no way for the B2B organizations you’re employed to escape them. 84% of your B2B peers agree increasing digital expectations of customers and partners is the top threat to their business. Episerver has released a global survey highlighting B2B preferences and plans, tactics, and technologies for digital …

The holiday shopping season is the greatest sales period for retail for the whole year. But what keeps people coming back after the holidays?!! If they visit your store for a Black Friday deal, what could make them stay loyal?!! Criteo conducted global consumer research and crunched data across 1.9 billion active monthly shoppers to …

Online shopping is an effective easy solution for a busy customer in today’s world. In the past few decades, there had been a massive change in the customer’s shopping habits. Despite consumers’ continuation to buy from a physical store, the users or buyers feel very convenient for online shopping. Online shopping saves crucial time for …

With 53% of marketers citing their biggest challenge as increasing customer acquisition and 48% face challenges with increasing leads, according to Ascend2’s recent Report, a great digital marketing campaign can both capture the imagination of an audience, drive engagement, and boost sales. Although there is a lot of inaccurate information and poorly executed digital marketing …

This study is a part of AudienceProject Insights 2019. The study investigates the state of traditional TV, online video and streaming in the US, UK, Germany, Denmark, Sweden, Norway, and Finland. The study revealed that Netflix keeps strengthening its position as the go-to platform to catch up with the latest series and movies. In all …

Gaming has long played a prominent role in entertainment both online-and-offline, and gaming communities have expanded significantly. Gaming has now become so mainstream, with 86% of internet users worldwide said they have gamed on at least one device within the past month – going up to 92% among 16-24s. This extensive growth has been driven …

Audience reach and frequency are at the heart of media trading and evaluation. Advertisers need to know who is exposed to their campaign messages across media touchpoints to make informed decisions about where to invest. Data shows that the amount of time spent online and using mobile devices is rising, so advertisers surely need to …