Tag: Sources of Information

Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, …

TV ranked the top of all information sources used in Lebanon during 2016. It grabbed three-quarters of all respondents’ answers, followed by the World Wide Web (WWW) with a rate of 42% and then social media platforms with 40%.

Beauty fans are internet users who have a strong interest in the beauty products and their age is between 16-64 years. The regular users are defined as those who use each brand’s products weekly or more. TV ads, personal recommendation, and search engines are the top three discovery channels used by the beauty fans with a rate of …

All marketers need to understand the brand followers behavior, the below indicator explains the brand followers behavior from 35 countries (China is excluded), there were 24,219 ‘Brand Followers’ among 56,767 adults aged 16-64. The study shows that the search engines are the most preferred tool by the brand followers to hear any news about the products or …

39% of Arab youth surveyed about TV & Online News Sources said that they get their daily news online, 29% said they watch TV news, just 7% read newspapers daily. So using online news sources to get the latest news has increased in 2016 to reach a rate of 45%, compared to 40% in 2015. …