Guides
Using Ad Tech to Drive Holiday 2019 Marketing Success | Tinuiti
Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
News
Pinterest Announces Shop the Look Collection Ads, and New Business Profile Format
Pinterest announced on Monday it would soon be releasing Shop the Look ads in a new collections format for mobile. The ads will roll out in the U.S. over the coming months. The company is also redesigning the layout for Business Profiles on its platform and extending its Catalogs and Shopping Ads to more countries. …
Indicators
What Motivates Social Shoppers to Make a Purchase, 2019
Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …
Indicators
Best Discovery Channels for Online Social Shoppers, in 2019
Nowadays almost anyone with Internet access is using social media platforms, and as the numbers continue to rise, Companies are now trying to convert social media users to social shoppers. Companies are increasingly relying on social media channels to effectively reach their audiences. Social commerce is a subset of electronic commerce that involves social media, …