Smart advertisers are holding planning conversations earlier, long before summer ends, with the goal of capturing consumers who are already researching their holiday purchases. By anticipating your customers’ needs and creating brand and product awareness before demand increases, you’ll ensure that they know your brand when peak sales season hits. Capitalizing on the shorter holiday …
Video content is a necessary part of the digital marketing mix, videos are powerful because they can have a strong emotional effect on viewers. It’s no secret that funny, shocking, amazing, and inspirational videos do particularly well online. Video is the ideal tool for experiential marketing giving viewers the chance to experience something alongside the …
An Annual survey with a participation of 2,562 B2B marketers from across North America shows that social promotion is the most paid methods used to promote content with a rate of 84%, followed by search engine marketing with a rate of 67%. Only 8% of B2B marketers said they don’t use any paid methods for …