Guides
The Ultimate Guide for Social Media Professionals, 2019 | SEMRush
Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …
Articles
How Can You Connect With Your Audience Through Social Media? (5 Tips)
Although you may believe that setting up a page and profile for your business is enough to attract new customers on social media, being proactive on websites such as Twitter and Facebook will help you to communicate your brand to your audience and encourage new visitors to interact with your business. Find out some social …
Indicators
The Most Used Tactics That Generates Leads for B2B Businesses, 2019
Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate, and B2B marketing is a lot different compared to B2C. For most B2B businesses, lead generation is often the most challenging aspect, and the most important factor in driving growth. …
Indicators
Engagement is The Most Used Way in Measuring The ROI of Social Media Advertising, 2018 | Buffer & Social Media Week
Social ROI isn’t just about assigning dollars to social media, it’s about answering the next order questions. How marketers connect social engagement to site traffic, conversion, customer lifetime value, and loyalty? Measuring activity metrics like reach, engagement, and share of voice is widely accepted in social marketing today. It’s a solid starting point to quantify …
Indicators
Facebook is The Most Used Channel for Ads by Social Marketers With a Rate of 82%, 2018 | SproutSocial
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …
Indicators
97% of North American Marketers Are Using Linkedin as a Part of Their Content Marketing Efforts, 2018 | CMI & MarketingProfs
Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base. Take a glance at the top used social media platforms by technology marketers: Linkedin is ranked as the most used platform by surveyed marketers with …