WHY SOCIAL MATTERS In the past ten years, social media has become a ubiquitous force, with Facebook standing out as a crucial marketing tool for small enterprises. It provides a platform geared towards fostering conversations and building relationships, allowing businesses to target and engage with genuine people throughout the entire customer journey. Social media usage …
While brands have an unprecedented array of channels to connect with customers, many performance-driven social media marketers have become more cautious, favoring established platforms like Meta over exploring new avenues. However, the surge in social spending, initiated during the 2020 quarantine and persisting through the pandemic’s final stages, shows no signs of slowing down. eMarketer …
As we delve into the intricate world of digital interactions, social media trends stand out as a pivotal reflection of societal behaviors and preferences. In recent times, we’ve witnessed a significant evolution in these trends, signaling a transformative phase in how individuals engage with digital platforms. Time spent on social media The duration individuals spend …
In the not-so-distant past, marketing was a top-down conversation. Now? It’s a vibrant, two-way street. Influencers are the modern-day bards, weaving tales of products and experiences that resonate with their digital tribes. From unboxing videos that make you feel like you’re opening the package yourself to day-in-the-life vlogs that invite you into their world – …
LinkedIn’s guides are finally released. LinkedIn has successfully published three new guides, they are designed to provide certain guidance on how brands can maximize their marketing efforts on the platform. LinkedIn explains: “The ‘Read Me’ series by LinkedIn is a trilogy of essential guides that will equip you with insights into our platform, its features, …
TikTok has been working on some details for several months, TikTok’s new licensing deal with Sony Music Entertainment which was announced today will enable creators to include a wide range of popular songs in their TikTok clips. TikTok’s New Licensing Deal With Sony Music in 2020 In light of TikTok’s new licensing deal with Sony …
Cafune Solutions provides marketing services to startups and small businesses looking for a partner for their digital media. They work with you, not for you. Their mission is to offer you more and higher quality service to make your website popular all around. They also well-known digital marketing and inbound marketing companies that will make …
Everyone’s talking about Pinterest’s new guide as it focuses on the power of positivity in social media, particularly with respect to building your brand online. Moreover, Pinterest has also taken a veiled shot at other social networks, which use engagement as a key consideration: “If social media has taught us one thing, it’s that unfiltered …