Indicators
Content Marketing & Social Media Engagement Are the Organizations Top Priorities in 2017 | Adobe
About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …
Indicators
Optimizing the Customer Experience Is the Companies Biggest Opportunity in 2016 | Adobe
17% of companies respondents said optimizing the customer experience is their biggest opportunities in 2016, while social marketing is the biggest opportunity for agencies. Creating compelling content for digital experiences comes at the same rank as the biggest opportunity in 2016 for both agencies and companies with a rate of 15%.
Indicators
32% of Time Spent Online Are on Social Networking, Q3 2016 | GlobalWebIndex
Daily time spent on social networking has increased to reach an average of 1 hour and 58 minutes per day on social networks and messaging. Almost 1 in every 3 minutes spent online, 32% of this time are spent on social networking, and 14% of the time is spent on online TV.