Amid the COVID-19 outbreak and the swift spread of it, every help is needed and necessary. From preventing the spread of inaccurate information to helping people and provide courses and entertain them during the lockdowns. In light of this matter, we have seen a lot of social media platforms take action amid the COVID-19 crisis. …
The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible. The perfect gift may seem magical, but in hindsight there’s …
Pinterest has announced the release of its new Pin format, which includes some functional tweaks, and separates each Pin element for more specific focus. Users have spotted the new format over the last few weeks. Pinterest explains: “Our updated look for iOS and Android makes Pinterest even more visual, with personalized recommendations front and center …
On Thursday, Instagram launched their new messaging app ‘Threads’. The app is meant to simplify communication with close friends. Moreover, the app offers users an easy way to share statuses to let close friends know what they’re up to. “For your smaller circle of friends, we saw the need to stay more connected throughout the …
On September 25th, Reddit announced 3 updates concerning its video ads. The new updates are 2 new aspect ratio for ad sizes, a new mobile landing page & offering exceptional URL for cost per view campaign. Mobile landing pages for video ads The new mobile page is designed in a way to provide a …
Advertising is an ever changing industry, considering how fast technology is moving but also how fast people’s attention spans are changing. As such, Snapchat has opted in a new advertising service for companies looking to advertise on their platform. Originally, Snapchat allowed marketers to have a 10 second video for their advertising commercials. But according …
Location-based technology seems to present a world full of possibilities for marketers. But it can also be a challenge, as new capabilities and practices seem to come to light every day. An example of this technology is Snapchat Geo-Filters. Snapchat introduced Geo-Filters, and since it entered the scope of view as the app increased in …
The latest generation of smartphones comes with a bunch of apps to get users to start, from email and photography to navigation, weather and video-calling services. Take a glance at the most used type of apps by the Arab region smartphone users: Social media applications are the most used type of apps used by Arab smartphone …