Tag: Social Data

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data. Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess. For online …

Whatever kind of business you work in, great content is at the cornerstone of your marketing strategy. Content designed to educate your target market can be helpful to prospective customers well before they are ready to buy. It can build trust by acting as an advisor. Great content can also be used as a “carrot” …