Researches
Your Guide to Ramadan 2018 | Think With Google
The countdown to Ramadan 2018 has begun. Ramadan is less than one month away! Ramadan is the largest advertising moment in MENA For most advertisers, it is the busiest ad season of the year. Actually, the brand’s activities during Ramadan is reflecting on the rest of the year. During Ramadan, the consumer spends increases by 53%. …
Indicators
Smartphone Penetration Rate in the US Recorded 82% in 2017 | Deloitte
In 2017, the smartphone penetration rate in the US has increased by 5% to record 82% after 77% in 2016. The highest increasing rate occurred among US smartphone users who age 45-54 years old, achieving 82% penetration rate in 2017 after 75% in 2016. But the category aged 18-24 years still has the highest rate …
Indicators
Mobile Internet Subscriptions in Egypt Exceeded 30 Million During Jan.-Mar. 2017 | MCIT
The number of mobile internet subscriptions in Egypt increased from 28.65 million at the end of January-March 2016 (Q1) to hit 30.45 million subscriptions by the end of January-March 2017 (Q1). The number of USB Modem subscriptions increased also to reach 3.30 million subscriptions by the end of the same period.
Indicators
Smartphone Is the Main Device Used for News in Latin America, 2017 | Reuters Institute
The smartphone is considered as the most used device for news in the 4 countries analyzed in Latin Americ. The highest percentages were in Chile (74%), Mexico (70%), and Brazil (65%). While in the selected countries in Asia, TV is the main device for news, especially in South Korea with a rate of 46%. Online news …
Researches
The Email Client Experience, 2017 | Return Path
Nowadays email is going to reach more than 3.7B users -half of the world’s population- with 44% of the world’s population owning a smartphone in 2017, which allows quick interact with emails. So, marketers must pay attention to how subscribers are consuming their messages if they want to maximize email’s effectiveness. To optimize your program in response …
Researches
The Mobile Economy in Sub-Saharan Africa, 2017 | GSMA
Sub-Saharan Africa region grows faster than any other region; the CAGR – Compound Annual Growth Rate – of 6.1% over the 5 years to 2020 is around 50% higher than the global average. The region also holds 20 million unique mobile subscribers equivalent to a penetration rate of 43% and it’s expected to have more than …
Indicators
Mobile Penetration in MENA Region Totaled 59% in 2016 | GSMA
In the MENA region, mobile penetration totaled 59% in 2016, and it’s expected to hit 62% by 2020. Smartphone adoption also totaled 46% in 2016 and it’s expected to reach 64% by 2020. On the other hand, the mobile ecosystem had contributed an estimated $ 200 billion that represented about 4.1% of the total MENA …