Tag: Search & Social Advertising

PAY-PER-CLICK (PPC) SEARCH ADS With pay-per-click (PPC) search ads, your ad appears as a “sponsored result” at the top or side of search engine results, and you pay for each click it receives. PPC ads can be customized to show when specific search terms are used, allowing for highly targeted advertising. For many businesses, PPC …

In today’s advertising-saturated world, standing out can be daunting. For local businesses, navigating the online advertising maze might seem overwhelming. However, with strategic planning, it’s possible to effectively showcase your brand online. Digital advertising, encompassing platforms like Google, social media, and other websites, offers targeted, measurable, and cost-effective opportunities. This guide delves into three primary …

Social advertising can actually make the most experienced marketers worried because simply, it involves spending someone else’s money on a complex and intimidating marketing channel. Yes, we know how you feel, that social advertising is really scary, the good news is it doesn’t have to be anymore. Let’s go through this social advertising guide and …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Internet advertising has been the fastest-growing advertising channel in recent years with paid search ads comprising the bulk of this revenue. Pay-per-click advertising is one of the best marketing investments you can make. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but …

It is imperative to know that even in the cases of a bounced visit, a lapsed user, or an abandoned cart, remarketing or retargeting is an essential tool for reactivating potential customers. But successful remarketing becomes increasingly challenging for brands as powerful media companies fragment the internet into walled gardens. A recent study conducted by …

In social advertising, ads are targeted based on underlying social networks and their content is tailored with information that pertains to the social relationship. Remarketing also known as retargeting is an extremely powerful tool for savvy online advertisers particularly if their websites get high traffic. Remarketing is basically when advertisers tag their website landing pages …

Social media has become a primary tool for higher levels of fan engagement, directly driving lead generation through interaction and content sharing that is especially relevant to media companies. Social media marketing becomes one of the effective Internet marketing methods that utilize social networking websites as a marketing tool. The goal is to produce content that users …