Tag: Purchasing Decision

Globally, there are over 2 million Amazon third-party sellers. The competition is fierce, the potential for success huge, and the opportunities for sellers limitless. Figure out the 9 practical and actionable steps that will help you strategically grow and develop your Amazon business from $1M to $10M: Be a strategic purchaser and think carefully about …

Facebook CEO Mark Zuckerberg said, “10  years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video”. Today, the “video-first” has become a reality for consumers and marketers alike. To find out how video is making an impact nowadays in the US How …

Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …

Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should  the brand prompt, read the below: The majority of consumers want their brand’s behavior …

The number of online shoppers is increasing rapidly year-over-year. In 2016, 79% of Americans reported that they made purchases online, with 15% do so on a weekly basis. Read the below and find out more about online shopping and e-commerce in the US in 2016: Americans under 60 years old are more likely to shop …