Researches
The Data Confidence Index Report, 2019 | GlobalWebIndex
Privacy is currently a topic of widespread societal interest and debate as digital technologies generate and trade in personal data on an unprecedented scale. The calls of industry and government alike proclaim the social and economic benefits to be had from personal data and run alongside a steady flow of scare stories detailing its misuse …
Indicators
The Online Privacy Behaviors of The Affluent Consumers, 2019
The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group …