Tag: Personalization Effectiveness

Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess …

Branding has a great power that establishes a competitive advantage. Brands cultures are sticky, once they have accepted them as conventional wisdom, people are usually reluctant to abandon the conventions of the brand culture. Unless they have product experiences or encounter brand stories that profoundly contradict conventions, people are usually happy to maintain the taken-for-granted …

Computerized personalization is applied to customer relationship management, electronic commerce, and information portal services. In order to reach the desired audience and engage with them, brands have to meet them on their terms. The process of segmentation goes some way in differentiating an audience by demographics, behavior or attitude. Essentially, there is no more ‘one …

Personalization is making use of collected data about web visitors to create relevant content that is customized and unique to each of them. Average order value (AOV) is one of the most tracked metrics in order to measure personalization success. Personalized recommenders should be in place at key conversion points  such as the product page, …

E-commerce offers many ways that retailers can reach consumers and conduct business without the need for a brick-and-mortar storefront. Online retailers can increase their sales and profits faster than a brick and mortar establishment because selling online offers the advantage of being open twenty-four hours a day, seven days a week. Selling online also allows …

Hyper-personalization takes personalized marketing a step further by leveraging artificial intelligence (AI) and real-time data to deliver more relevant content, product, and service information to each user. The AI-powered applications used most effectively in a hyper-personalization strategy are predictive analytics and user experience. As marketers focus more on achieving higher levels of personalization to meet …

The vast majority of marketers believe that personalization has at least some impact on advancing customer relationships, while nearly three quarters that believe personalization has a strong impact on advancing customer relationships. Take a glance at how digital marketers measure their personalization efforts: 51% of surveyed digital marketers mentioned that they measure the value of …

In terms of digital personalization, there is no doubt that online marketers agree that personalization is important to their success. However, some of them are struggling to implement personalized content in their marketing strategies. Certain types of businesses have become very skilled at delivering personalized services to their consumers/clients. Take a quick glance at where digital …