There are many paid media & digital marketing agencies out there who aren’t shy about promising you the world before delivering absolutely no value, and with no objections. “You said you wanted to double your leads, you didn’t say we couldn’t spend 10 times as much to do so!” Successful agencies don’t operate this way. …
Marketers use many different channels in order to attract and convert customers at each of these different stages. While certain channels may work best for certain customers, the important thing for marketers to remember is that they should try to extend their reach to as many different customers as possible. This includes running campaigns across multiple channels and …