Ecommerce is continuously growing and will grow even more due to the COVID-19 pandemic. Although online shopping has become one of the most popular online activities, the world of eCommerce has become more competitive. To keep up with the competition, online stores need to monitor new eCommerce trends constantly. It doesn’t matter how long you’ve …
It is remarkable that mobile shopping apps are the go-to when it comes to online shopping. Mobile shopping apps continue to encounter significant growth rates. According to eMarketer, global mobile commerce sales have skyrocketed nearly 3x in just four years, from under $1 trillion four years ago in 2016 to nearly $3 trillion in 2020. Also, …
It is noticeable that mobile shopping apps are the go-to when it comes to online shopping. Mobile shopping apps continue to experience significant growth rates. According to eMarketer, global mobile commerce sales have rocketed nearly 3x in just four years, from under $1 trillion four years ago in 2016 to nearly $3 trillion in 2020. …
The stakes are high for the 2019 holiday shopping season… How do consumers in North America shop during this outstanding shopping season? What is motivating them to make online purchases using mobile devices? Online shopping Vs. in-store shopping; who is the winner this holiday? keep reading and download the full study to find answers for …
While mobile web browsing is incredibly popular, applications are playing an important role in consumers’ mobile experience too. Brands may assume that app users are a narrow slice of the population, offering limited opportunities to reach those audiences. But many indicators revealed that this info is false. If you’re a brand and you don’t have …
The way consumers shop and buy is steadily evolving, with new technology having an unprecedented impact on the customer experience. That lead traditional retailers to look at how digitalisation can help benefit the in-store experience. Also, online brands are exploring ways to change their transaction-focused shopping experience into something richer and more satisfying for the …
Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behavior and preferences of consumers in North America, USA and Canada during the 2018 shopping season. The study dug deeper on how mobile device plays a vital role in the buying …
Holiday shopping season is a highly tracked time full of analytics, statistics, behaviors, and trends. AdColony has conducted a new survey investigates the shopping behaviour and preferences of consumers in the United Kingdom during the 2018 holiday shopping season. The study dug deeper on how mobile device plays a vital role in the purchasing journey. …