Disruption and adaptation are changing the retail model and blurring the lines among retailers, brands, and wholesalers. Online pure-plays are opening brick-and-mortar stores and traditional retailers are experimenting with new store models and in some cases, expanded experiential brand strategies that include new revenue sources, such as services or food and beverage options. Retail is …
Mobile has a greater reach than any other technology, with over 5 billion people were connected to mobile services in 2017. The number of unique mobile subscribers worldwide is expected to reach 5.9 billion by 2025, equivalent to 71% of the world’s population. Mobile internet adoption will increasingly become the key metric, with 3.3 billion …