Indicators
Half of Apps Users in US Have Never Paid to Download an App, 2016 | Think With Google
In the US, there are 50% of apps users have paid to download an app. 45% of them pay for downloading an app if it contains the content they want. Another feature such as offering functionality unavailable on free alternatives & ad-free also good motivators to make people pay for downloading apps.
Indicators
Security & Integration Are the Key Features Departments Look for in Enterprise Mobile Apps, 2016 | Adobe
Depending on the mobile apps function and the target audience, certain features and capabilities will be more important than others. Globally, security holds the top features and functions departments look for in an enterprise mobile app with a rate of 48%, followed by integration with other business systems (41%), and ease of update and publish …
Indicators
Building App Preference Depends on Offering a Wide Range of Features, 2016 | Think With Google
For smartphone users in the US, there are some preferred features for smartphone apps. Having a wide range of features and personalization options such as storing preferences of users are the top key features for preferred smartphone apps with rates 66% & 62% respectively. People don’t prefer storing their credit card/billing information on their apps and …
Indicators
People Stop Using Apps When They Aren’t Useful or Overload the Memory, 2016 | Think With Google
The reasons that make users in the US stop using their downloaded apps divided to personal reasons & app-related reasons: Lack of need for the app anymore (55%) and its need to emptying space (53%) come at the top personal reasons. In terms of app-related reasons for abandonment, taking up a lot of memory (46%) …
Researches
A Global Perspective of Mobile Consumer Experience, June 2017 | IAB
Today’s consumers around the globe are living in an “always-on” world due to mobile devices and mobile internet access. This study examines how consumers access, perceive, use, react to mobile advertising among global smartphone owners and mobile internet users: 63% of smartphone owners globally use their mobile device every 30 minutes at least, third of …
Indicators
Price & Privacy Are the Key Factors When Deciding to Install an App in US, 2016 | Think With Google
When smartphone users in the US were asked about the top motivating factors make them install an app or not when searching in app stores, the price ranked the top, followed by privacy. The volume of app usage, finding a description about it, the memory it’ll use, reviews and ratings are considered also as main …
Researches
2016 Enterprise Mobile Apps Report, Global | Adobe
Many organizations are struggling to effectively deliver mobile applications to their employees and customers, selecting the right mobile development platform can be a critical decision. Examine the progress, opportunities, and challenges organizations face when deploying enterprise mobile apps strategy in a five-country included the United States, Germany, United Kingdom, China, and India: Most of the …
Researches
Total Retail Survey 2017 | PwC
It’s no secret that in 2017 retailers are facing an increasingly challenging marketplace, it’s one of the most competitive environments in decades with the continuing shift in customer preferences towards online shopping, an unforgiving global marketplace that demands unprecedented technological sophistication some retailers are being confronted with threats to their very existence, new kinds of …