As marketers, needs to deliver leads to the hungry sales teams they have an array of software tools to help them to achieve this goal of generating and delivering leads. Whether in a small and medium business or medium and large enterprises, they are likely to use some combination of marketing automation, lead management automation, …
One of the biggest challenges for any digital marketer is simply getting your manager, or your director, or whoever controls the budget, on board with your idea. Marketers work hard to make an impact on so many different metrics. Website visits, conversion rates, generated leads per channel, blog post shares, engagement on social media platforms, …
Marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a purchase decision, or convert. Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social …