Influencers play a huge part in marketing campaigns nowadays, and the question that is asked the most is “how much should influencers get paid?” However, there was very little influencer compensation data available. This report highlights the most important points about influencer compensation and you will no longer have to worry about the right amount …
Influencer marketing is a booming industry that has continued to grow rapidly, it’s forecasted to reach $10bn total value in 2022. Influencer marketing can be defined as the practice of marketing products or services through people who have the ability to influence consumers. It involves identifying and building relationships with influential individuals who can sway …
The growth of influencer marketing popularity, coupled with effective measurement strategies, has resulted in a global increase in influencer spending. There are two things marketers must consider in their payment models when working with influencers what marketers are paying for and how does this impact the relationship with the influencer? Influencer payment preferences will no …