Tag: Influencer Marketing Programs

Influencer marketing is one of the most important new approaches to marketing in the past decade for those professionals at the leading edge of purchasing decision-making. The word “Influence” can be broadly defined as the power to affect a person. Before starting an influencer marketing campaign, digital marketers need to consider where influencers will fit …

The digital and social media strategy & tactics focus on understanding organizational requirements and guiding the development or refinement of the organizations strategic, tactical and audit plans which the participants can implement in the organization. Through a detailed overview of a wide range of the most important current and emerging digital and social media programs …

Influencer marketing has recently become a hot topic in the digital marketing industry and marketers are realizing its benefits. Many marketers have started adopting influencer marketing over traditional marketing methods to promote their brands and products. Surveyed marketers reported that one of the most challenges of influencers marketing in 2018 is determining the ROI of their …

Influencer marketing saw explosive growth in 2016, by a majority of marketers have used the tactic, with the content being the top driver, 94% found it effective. Below are valuable key insights that can help marketers to inform their 2017 influencer marketing strategy: The 2 top benefits of influencer marketing are creating authentic content about …