Tag: Improving Customer Experience

How to Use This Guide As you embark on your journey to adopt generative AI, it’s crucial to secure support for your investment, clearly define how you plan to leverage the technology and understand the associated risks and considerations for AI in general, as well as specific solutions. This guide provides essential insights to help …

Improving Customer Retention It’s well known that retaining an existing customer is more cost-effective and simpler than acquiring a new one. In fact, it can be up to five times more expensive to attract a new customer than to keep one. That’s why eCommerce retailers should prioritize enhancing customer retention. But where should you begin? …

Introduction: What is Customer Experience?  In recent years, customer experience (CX) has moved from marketing buzzwords to a critical boardroom topic as executives recognize its role as a key competitive differentiator. CX has become a defining characteristic for brands, often determining success in an increasingly competitive market. However, amid growing pressure to meet evolving consumer …

Client retention is more valuable than client acquisition. According to a Harvard study, increasing customer retention by just 5% can boost a company’s profits by up to 95%. Therefore, keeping your current clients happy is crucial for your agency’s success, preventing the constant need to seek new customers and wasting resources. During agency reviews and …

Introduction The corporate landscape is experiencing a profound transformation fueled by digital advancements, notably the rapid integration of artificial intelligence (AI) into everyday operations. McKinsey projects that AI-driven productivity enhancements could yield annual economic gains ranging from $2.6 trillion to $4.4 trillion globally. Additionally, a recent Gartner study indicates that 81% of IT departments are …

Introduction In a competitive market, brands must do more than offer quality products or a sleek website. They need to establish genuine emotional connections with customers. This ebook delves into crafting a toolkit that blends technology and human interaction to enhance customer experiences. It explores leveraging conversational technology for empathetic communication and emphasizes the importance …

Introduction Welcome to the journey of elevating your business with smart marketing investments! Owning an exceptional business is a remarkable achievement, yet that’s just the beginning. The reality is, no matter how outstanding your products or services are, they won’t sell themselves – a notion we all wish were true. Visibility is key; without it, …

Journey maps are powerful artifacts that can catalyze your organization’s customer experience (CX) transformation. This guide will show you how to leverage existing journey maps to spur enthusiasm for and investment in CX. You’ll discover how journey maps can serve as a springboard to: • Prioritize CX projects that will have the greatest business impact. …