Tag: Engagement

Companies always want to improve what they are offering to their target audience. Therefore, they tend to use “Omnichannel Marketing”, as it is a cross-channel content strategy that enhances their user experience and makes better relationships with their target audience over points of contact. Omnichannel implies combination and orchestration of channels such that the experience …

Face-to-face marketing is an essential aspect of every business, even if you do most of your trading online. Trade shows are a great way to network with potential clients and build relationships in person. Putting a face to the name will help you develop a more reliable connection and increase loyalty with customers. There are …

As a business owner, you want to connect with people who are interested in your product or service. You want to introduce them to what you do and have them purchase from you. However, that process is more complex than it sounds, especially in today’s competitive business environment. There are dozens of companies just like …

Since the mid of 2016, when Microsoft bought LinkedIn, they lost one key element in the process that was checking the LinkedIn individual performance. In addition, tracking the engagement metrics, user numbers and many more indicators could that have helped in gaining insight into the social network of LinkedIn, was also blurred. But Now, Microsoft …

Webinars are without a doubt one of the most powerful formats in a content marketer’s toolkit. They offer a unique opportunity to gather real-time data about your audience. Unlike most content marketing formats, webinars allow you to break through that noise and distractions by providing numerous opportunities to interact and engage in real-time with your …

There’s no doubt about it: we’re living in a visual era and humans are visual creatures. Sometimes a picture really is worth a thousand words. Up to 855 of human’s perception, learning, activities, and cognition are mediated through vision. Humans process visuals 60,000 times faster than text. Blog posts with images see 650% higher engagement …

Webinars are a key tool for marketing professionals… Do You know Why? Compared to other traditional video platforms, webinars—aka “webcasts” give marketers an opportunity to present a wide variety of information in an easily digestible format. In addition, Webinars can be viewed at a later date by those who signed up and weren’t able to …

With a growing number of buyers interested in a digital experience, it’s time to turn your efforts, time and attention to email marketing. Combining this with marketing activities (e.g. cold calling) is the best of both worlds. It is worth to be mentioned that, in 2019, the total number of business and consumer emails sent …