Tag: Email Strategy

Eighty percent of an expert in business use email marketing as one of the ways for their marketing strategy.  Marketing is a process that involves a different strategy for you to be successful. The good thing is it evolves fast as you change your clothes every season. To sell your product, you need to communicate …

It is highly important to have a good email design, as it makes it as easy as possible for your recipients to understand your message fast. There are a lot of things to bear in mind when it comes to good email design such as colors, and font types. Without further ado, keep on reading …

Email is known to be the most measurable and effective channel as long as it is set up properly. Many people might think that creating high performing emails is easy but it is not, it takes resources and time. 53% of brands take almost 2 weeks or more just to produce an email. It is expected, …

It’s helpful to audit your processes now if you want to scale your email program in the future. This email creation guide will discuss the three elements of a scalable email program which are: people, tools, and processes. Check the full email creation guide to know the best tips for scaling your email team process …

One of the important things to use in your digital marketing campaign is an email newsletter as it contains important news and updates to make your target audience aware of your brand, products, services and other meaningful information. One of its benefits is that it is a low-cost medium that is used to build up …

Email marketing is the practice of reaching prospects and customers via mass emailing. Common email-based marketing messages include email newsletters, promotional campaigns and event announcements. Email marketing is a fantastic way to build relationships and trust with your audience. But if the goal of your emails is to make money, it can also help with that. Email …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

Achieving high email performance is all about boosting user engagement. Even if it is increasing opens or conversions. Developing your email strategy will help you gain competitive advantage & save you from unnecessary stress. It’s time to begin planning your holiday email campaigns. Below are 7 ways to boost engagement in your holiday emails: Offer …