Tag: Email Marketing Metrics

Introduction Email has consistently proven to be one of the most reliable and high-ROI marketing channels. But in tough economic times, like a recession, does it maintain its stronghold? Will businesses and marketing leaders continue to harness its reach and effectiveness, or will budget cuts force a reevaluation? To find a well-rounded answer, we sought …

Introduction With over 4 billion email addresses globally, the potential to reach and engage new customers is vast. Email remains a crucial tool for marketers, boasting one of the highest ROIs—$52 for every dollar spent in 2019, according to DMA.org. In a survey by the same organization, 73% of consumers (post-GDPR) indicated that email is …

To reach today’s customers, businesses need to engage with them on their mobile devices. With the average person spending up to 3 hours and 50 minutes daily on their phones, many companies are finding that sending SMS text messages is an effective way to share promotional and transactional information in a quick, personal, and time-sensitive …

Engaging email is strategic email Strategic email is engaging email and traditional email campaigns often fall short of being strategic. To add real value, email marketers must utilize more effective metrics. The right metrics not only refine what and when you send emails but also allow you to evaluate the effectiveness of your marketing strategies. …

Why are email analytics important? Because it is a method to track the way subscribers interact with your email campaigns. This way you can collect and analyze data for each email campaign in addition to the help of bulk email providers and also Google analytics. Without further ado, let’s dive deep into the report for …

The Definitive Guide to Engaging Email Marketing by Marketo will teach you the principles of email marketing in our world today. Moreover, you will discover advanced tactics to make use of marketing automation programs to engage with potential buyers and eventually increase your ROI. The norm is that consumers are constantly overwhelmed with information and …

Email has become so much more than just another way to advertise your brand. It’s a way to make real connections with those who are truly interested in your business too. Email marketing provides a reliable form of communication between brands and customers. Email marketing campaigns are essential elements of any marketing strategy. They communicate …

There’s a lot to say when it comes to how to do email marketing well. Yet it remains a reliable and key element of any digital multichannel marketing campaign. If you’re reading this content, hence we guess you’ve mastered building your email marketing database and producing compelling email marketing copy. Now you need to find …