Tag: Digital Marketing

Transformative shifts are reshaping how brands and advertisers strategize, execute, and evaluate creative efforts. While AI’s role in advertising, such as audience targeting, is not new, recent strides in generative AI, spurred by enhanced machine learning architecture and extensive data, have propelled it into a new realm of quality. The spotlight on advancements like ChatGPT …

The mobile app market is expected to experience a steady increase in total revenue, with an estimated annual growth rate (CAGR 2022-2027) of 8.83%. This growth is projected to lead to a market volume of a whopping US$673.80 billion by the year 2027. But for app developers and businesses, simply launching an app is just …

Companies’ marketing departments are rapidly growing and moving towards new technology, sources, and strategies. Datasets for marketing have become an important source in revolutionizing the way marketers act, make decisions, and form campaigns.  Let’s take a closer look at data-driven marketing… What Is Data-Driven Marketing? Data-driven marketing is a type of marketing approach that involves …

In the ever-evolving landscape of marketing, the advent of Artificial Intelligence (AI) has sparked a revolution unlike any other. Gone are the days when marketing strategies were solely dependent on intuition and guesswork. Today, AI has permeated every facet of this dynamic field, offering marketers an unprecedented level of insight and precision. Welcome to our …

2023: The Year of Icons and Transformation The year 2023 was marked by major cultural phenomena such as the resurgence of Barbie, the eras of Taylor Swift, and Beyonce’s Renaissance. It was also the year Twitter transformed into X. While it was a dynamic and transformative year, it certainly wasn’t boring. This report delves into …

In today’s digital age, businesses are constantly seeking ways to establish a strong online presence and connect with their target audience effectively. This quest has given rise to the prominence of digital marketing agencies, which play a crucial role in helping businesses navigate the complexities of the digital landscape. In this article, we will ask …

Inflow is an award-winning digital marketing agency based in Tampa, FL. Their team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn’t have account managers. Instead, clients work directly with industry veterans with decades of experience in their chosen specialty — including eCommerce, lead generation, healthcare, travel/tourism, and …

Social media is crucial for small and medium business discovery, with over two-thirds of consumers prefer to find out about local businesses through social apps. The most recent report from VistaPrint and Wix examines the current state of the SMB landscape and how brands attract attention in today’s digital world. The report uses feedback from 1,000 …