Tag: Digital Marketing Technologies

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

Return on investment (ROI) is an important part of digital marketing and really, almost every part of marketing. It tells you whether you’re getting your money’s worth from your marketing campaigns or not. And if you’re not, it’s critical to get to the bottom of it and understand why so you can learn how to improve your campaigns. …

B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …

There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …

Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. Content marketing efforts are a conversation building a platform to share content is important, but its ultimate purpose is to enable meaningful interaction with the audience. 45% of surveyed marketers indicated that their organizations have the tools to manage the content marketing efforts but …

63% of surveyed companies worldwide that make a collaboration between outsourced and in-house resources indicated that this method is the most effective way to implement and execute digital marketing tactics, compared to 30% that depends on outsourcing only to perform their marketing tactics, while only 7% that handle their marketing tactics using their in-house resources only.

96% of organizations in the UK & Europe indicated that they currently use a website for engaging citizens, while 87% of the survey respondents indicated that their website would be a priority channel in 2017 as the most important tactic to engage with the public. This is followed by social media with a rate of …