Tag: Digital Marketing Challenges

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a …

Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …

96% of organizations in the UK & Europe indicated that they currently use a website for engaging citizens, while 87% of the survey respondents indicated that their website would be a priority channel in 2017 as the most important tactic to engage with the public. This is followed by social media with a rate of …

37.1% of small-business owners and managers across the US are preferring “customer acquisition” as the primary hurdle. But 23% think that their main challenge is “capturing leads or subscribers”. Nearly the same rate (22%) think that getting “the web traffic” is their challenge. Only 17.9% believes that “retaining customers” is their main challenge. These rates were observed from …

Generally, the greatest challenge that may face marketers is to know customers needs, wants, and attitudes, then to increase the visibility over competitors. For retail and e-commerce marketers in North Africa, the greatest challenge that faces them is the Lack of budget, unlike South American countries lack of budget doesn’t represent any problem for them. For …