Tag: Digital Marketers

There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with …

Marketing analytics involves the creation and the use of data that drives consumer insights and make decisions. It is a critical resource necessary for proficient and effective marketing. It is no surprise that marketing analytics and the better use of data to get the maximum conclusion of it continues to grow as one of the …

Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved …

The success in turning ordinary internet users into online shoppers, that is because digital marketers can select which group of people to target with their ads based on users’ interests and their demographic data. Customer acquisition management can be considered the connection between advertising and customer relationship management to acquire new customers. Take a glance …

Marketing metrics are measurable values used by marketing teams to prove the efficiency of campaigns across all marketing channels. Organizations are tracking their digital marketing performance, SEO progress, or even their social media growth, having measurable marketing metrics and KPIs set up can help organizations to reach their targets month-over-month. Digital marketing efforts are tied …

Conversion is the ability to get people to buy things from the online store or converting visitors into customers. It can also mean getting people who visit the store to take other actions that might lead to future sales. The conversion rate is the measuring of the quality of the traffic that the website is …

Tactical marketing focuses on the details to achieve objectives, with a strategy in place, the actions or tactics needed to reach goals can be set into motion. Creating tactics that support marketing strategies involve detailed profiles of customers. Tactical marketing often involves generating leads, building websites, placing ads, and following up, It includes advertising, sales …

Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for …