Tag: Data Driven Insights

INTRODUCTION Taboola, in collaboration with Qualtrics, recently conducted a study involving U.S. brands and agencies, seeking to understand their priorities when selecting digital marketing platforms. Data and insights emerged as the second most crucial consideration for brands, right after brand safety. With this priority in focus, we aim to provide our brand and agency partners …

Data management is an important tool for companies to stay on top of their game, in today’s digital age, businesses are accumulating vast amounts of data at an unprecedented rate. However, the challenge is not just about collecting input. It is about effectively managing, analyzing, and utilizing that input to drive success. This has led …

Customer relationship marketing (CRM) has experienced vast change over the years. Today, brands are grappling to harness customer data at the enterprise level and leverage it to personalize the experience across channels. They are constantly seeking to deepen the relationship by engaging with customers where they are through people-based marketing strategies. There’s no pretending that …

Data-driven personalization in marketing allows brands to focus on their customer’s needs and intent. Not all customers have the same goals and needs, which can be challenging for marketers broadcasting the same message. Instead, data-driven personalization identifies customer needs and provides solutions for them, businesses might have a dozen different messages or solutions based on …

Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific metrics. This data is a prerequisite for measuring ROI and campaign effectiveness, but that doesn’t mean it’s easy to understand. Marketing dashboards should reflect businesses priorities and role in the department. Many platforms allow users to customize dashboards …

There’s a whole lot of social data out there and, unfortunately, too much data can lead to too few insights. The irony is the more data fields collected, the less they overlap, creating “holes” in the data. Have you ever thought about how people express themselves online? It’s a big unstructured, noisy mess. For online …

A data-driven marketing strategy enables data-driven decision-making using technology and applications that help a business achieve its strategic imperatives. Data strategy must be driven by the business not only by the technology that services the business. Data has the potential to be the most valuable marketing resource. With the right information in hand, marketers can …

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging. It is one of the most transformational changes in digital advertising that has ever occurred. The data-driven approach means that there is a strategic decision based on data analysis and interpretation. A data-driven approach enables companies to examine and organize their data with …