Tag: B2C Marketers

There are a set of challenges that digital B2B or B2C marketers are facing. These challenges will change from brand to brand and person to person but undoubtedly exist within every organization. Customers nowadays are not just consumers they are also creators, developing content and ideas and encountering challenges. Creativity in marketing requires working with …

B2C content marketers are focusing on the audience more than their brands. You will find out that the created content is designed to attract and retain an audience more than broadcasting information about brand products or services. Social media has become a major content sharing platform as individuals are more likely to engage with content and share …

Business has an online presence, content marketing is a part of any online marketing strategies but creating content which resonates to the targeted audience can reach as many people as possible, Content marketing has been a challenge for many marketers for years. While the challenge has typically been how to generate more content the issue …

Marketing tactics are the strategic actions that direct the promotion of a product or service to influence specific marketing goals. The tactics section of the digital marketing strategies plan will describe how marketers will implement their strategies, and defines the channels and tools and tactics that will be used. It should define the goal to be achieved …

Content marketing is a marketing technique which involves creating and spreading contents valuable from the point of view of recipients of the content, aimed at drawing attention and thus engaging a community gathered around a particular target group, this content is what users want to read, learn about, watch or experience, from the perspective of …

Content marketing and the creation of content-driven experiences has proven to be an extraordinarily powerful new way for marketers to create value for the business. The idea of a brand approaching customer engagement by providing education, delight, and general usefulness offers a new model for enriching our interactions with customers at every stage of the …

86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …

86% of North American B2C marketers are already using content marketing in contrast to 14% don’t use content marketing. Only 40% of marketers whose organizations using content marketing also have clarity on content marketing success, and there is a percentage of 26% doesn’t have information about how successful or unsuccessful their content marketing is.